marketing techniques and strategies
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- marketing techniques and strategies British Glass is calling for seminar presentations, based on practical examples of large manufacturing businesses securing funding for improvement in energy efficiency and carbon reduction, for a one-day glass industry event in November 2017. Martin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. Torquay’s Fenster Fabrications is set to feature in an upcoming episode of ITV 1’s hit home improvement show Love Your Home and Garden. “Our entry for this award is a thank you to them for their vision and willingness to do things differently. It’s also a thank you to BEIS for the courage and far-sightedness they have shown in working constructively with industry to fit their approach to the needs and circumstances of UK manufacturing.” Ms Stephens continues: “The new extension has provided a fantastic and really flexible space that thanks to the new PURe® patio doors and windows, can be enjoyed whatever the weather. It’s great to be able to open up the living space and enjoy the close access we now have to the garden but even when the blustery weather that we are so familiar with here in the Yorkshire Dales takes hold, the glazing has provided us with a peaceful and cosy retreat. It’s the perfect space for both work and relaxation and I couldn’t be happier!” “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders.
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